As OpTech’s Chief Revenue Officer, Melissa McElfresh leverages her 19 years of experience to drive revenue growth and strategic initiatives for OpTech’s clients. She is a seasoned leader with a proven track record in scaling startups and optimizing business operations.

At Trunk Club, Melissa founded and led the B2B division, revolutionizing the business model and creating a new revenue stream for Nordstrom. Her strategic vision and execution resulted in surpassing revenue goals by 3x in the first fiscal year. At MasonHub, Melissa served as the SVP, Sales and Account Management, where she built a high-performing team from the ground up. Her leadership and strategic initiatives drove an 8x increase in revenues and expanded the client base from 4 to 37 within two years. Her efforts in identifying a key client profile and market segmentation improved company margins and operational efficiency.

A dedicated strategist and problem solver, Melissa excels in connecting people with solutions, defining ideal client profiles, and formulating effective sales strategies. A Ball State University graduate, she combines her extensive industry knowledge with a passion for driving client success and business growth.